Harvey Nichols Print Harvey Nichols - Sale: Pelicans by Y&R Dubai

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Harvey Nichols - Sale: Pelicans

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Industry Apparel, Clothing & Footwear, Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Y&R Dubai
Photographer The Remix Studio
Released June 2012


Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Retail Stores, Restaurants & Fast Food Outlets Gold
Press Lions Craft; Art Direction Gold
Press Lions Product & Service; Retail Stores Gold
Outdoor Lions Craft; Photography Silver

Credits & Description

Category: Retail services
Brand: Harvey Nichols
Agency: Y&R Dubai
Country: United Arab Emirates
To promote and create excitement around the much-anticipated Harvey Nichols Part Sale Y&R, Dubai created this print ad. The concept is a fun, fresher take on the Harvey Nichols Part Sale, one that bring exciting images to your mind on the incredible mayhem that will ensue. The dresses/suits have become more affordable. And metaphorically, it is like a plate of freshly poached salmon in the line of sight of hungry pelicans. You can imagine whatâs going to happen next.
Category: Retail services
Client: Harvey Nichols
Agency: Y&R Dubai
Country: United Arab Emirates
Creative Director/ writer: Shahir Zag
Creative Director/ art director: kalpesh patankar
Photographer: The Remix Studio (Bangkok)