Harvey Nichols Print Harvey Nichols: Hotel Entrance Googly Eyes by Y&R Dubai

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Harvey Nichols: Hotel Entrance Googly Eyes

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Industry Apparel, Clothing & Footwear, Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Y&R Dubai
Art Director Kalpesh Patankar
Copywriter Shahir Zag
Photographer James Day
Released November 2011

Credits & Description

To announce the launch of the new Autumn/Winter 2011 Collection at Harvey Nichols, Y&R, Dubai wanted to highlight the impact this collection has on other people. So we created a special media operation for "The Reaction Collection" and replaced the eyes of people looking
at the new collection in our print ads by actual googly eyes stuck on the print ads.

Category: Retail services
Client: Harvey Nichols
Agency: Y&R Dubai
Country: United Arab Emirates
Creative Director: Shahir Zag
Creative Director: kalpesh patankar
Art Director: kalpesh patankar
Copywriter: Shahir Zag
Planner: Nadine ghossoub
Agency Producer: Amin Soltani
Photographer: James Day