Harvey Nichols Print Staff by adam&eveDDB London


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Industry Apparel & Accessories Stores
Media Print, Magazine & Newspaper
Market United Kingdom
Agency adam&eveDDB London
Executive Creative Director Ben Priest, Ben Tollett, Emer Stamp Adamandeveddb
Photographer Miles Aldridge
Released March 2013

Credits & Description

Category: Clothing & footwear
Brand: Harvey Nichols
Agency: adam&eveDDB
Country: United Kingdom
adam&eveDDB has created a new campaign for Harvey Nichols which breaks around London on Sunday March 3.
The campaign plays on the high-fashion cliche of dogs in handbags, replacing the chihuahuas and shih tzus traditionally favoured by the likes of Paris Hilton with bulldogs and pitbulls that reflect a 'new breed' of more accessible designers and brands.
The campaign line reads 'Harvey Nichols - The New Breed' and features designers including:
- Kenzo, Sandro and 3.1 Phillip Lim
- J Brand, Equipment and Sophie Hulme
- Alice and Olivia, Marc by Marc Jacobs and Maria Black
Shot by fashion photographer Miles Aldridge, the campaign comprises three executions and will appear in print, online and outdoor sites (posters, bus sides and taxi liveries) around London from this Sunday 3 March.
Ben Tollett and Emer Stamp, Executive Creative Directors of adam&eveDDB, commented: "Harvey Nichols has always championed designers with more attitude than your average fashion label, so we figured that Harvey Nichols dogs should have more attitude than your average pooch."
Anna Davidson, Marketing Manager at Harvey Nichols said: "Spring/Summer styles always brighten up this time of year and what better way to celebrate some of our fabulous designers than in true Harvey Nichols fashion - all with a new kind of attitude."
Category: Clothing & footwear
Client: Harvey Nichols
Agency: adam&eveDDB
Country: United Kingdom
Executive Creative Director: Ben Tollett, Emer Stamp, Ben Priest
Creatives: Matt Gay, John Long, Sigrid Egedal, Oli Rimoldi
Business Director: Paul Billingsley
Agency Producer: Sally Grant
Photographer: Miles Aldridge
Retoucher: Jon Webb, Jamie May
Production Manager: Kirsty Petrie