BALACLAVA by Tribal London for Harvey Nichols

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BALACLAVA

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Industry Apparel & Accessories Stores
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Retail Stores, Restaurants & Fast Food Outlets Silver
Press Lions Photography Bronze

Credits & Description

Type of entry: Posters
Category: Retail Stores, Restaurants & Fast Food Outlets
Advertiser: HARVEY NICHOLS
Product/Service: SUMMER SALE
Agency: DDB UK London, UNITED KINGDOM
Advertiser HARVEY NICHOLS
Product SUMMER SALE
Entrant DDB UK London, UNITED KINGDOM
2 of 3 Campaign
Type of Entry: Posters
Category: Retail Stores, Restaurants & Fast Food Outlets
Title: BALACLAVA
Advertiser/Client: HARVEY NICHOLS
Product/Service: SUMMER SALE
Entrant Company: DDB UK London, UNITED KINGDOM
DM/Advertising Agency: DDB UK London, UNITED KINGDOM

Description of Ambient execution
This press and poster campaign is to announce the launch of the Harvey Nichols Summer sale and remind people that they can get their hands on the most gorgeous fashion items at a fraction of their usual price. The campaign shows how getting your hands on those items at sale prices will feel like you committed daylight robbery. It’s a steal!