Harvey Nichols Print WAS NOW MENSWEAR by Tribal London

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Industry Apparel & Accessories Stores
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Art Director Grant Parker, Joana Wenley
Photographer Thomas Straub
Account Supervisor Paul Billingsley
Typographer Pete Mould
Released August 2011

Credits & Description

Category: Retail Stores
Product/Service: WINTER SALE
Agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Grant Parker
Art Director: Grant Parker
Photographer: Thomas Straub
Typographer: Pete Mould
Art Buyer: Julie Hughes
Account Supervisor: Paul Billingsley
Advertiser's Supervisor: Julia Bowe
Account Manager: Charlotte Evans
Planner: Elisabeth Jamot
Account Manager: Charlotte Evans
Planner: Elisabeth Jamot

English Translation of Main Headlines
This press and poster campaign announces the launch of the Harvey Nichols Winter sale. It uses the well known starbursts associated with price cuts during a sale, but uses them to relate to the shoppers rather than the products. With the luxury clothes at the usually unattainable prices at Harvey Nichols being considerably more affordable during the sale period, shoppers can afford to update their wardrobe. So, what was once a boring and unfashionable you, can now be a sexy, up-to-date you.