HBO IMAGINE by BBDO New York for HBO

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HBO IMAGINE

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market United States
Agency BBDO New York
Director Noam Murro
Art Director Brandon Mugar
Copywriter Adam Reeves
Editor David Henegar
Released September 2009

Credits & Description

Category: Interface & Navigation
Advertiser: HBO
Product/Service: TELEVISION SERVICE
Agency: BBDO NEW YORK
Agency: THE BARBARIAN GROUP
Date of First Appearance: Sep 17 2009 12:00AM
Entrant Company: BBDO NEW YORK, USA
Entry URL: http://www.hboimagine.com
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York)
Executive Creative Directors: Greg Hahn/Mike Smith (BBDO New York)
Art Director: Brandon Mugar (BBDO New York)
Copywriter: Adam Reeves (BBDO New York)
Director of Integrated Production: Brian Dilorenzo (BBDO New York)
Content Producer: Nicholas Gaul (BBDO New York)
Head of Interactive Production: Andy Bhatt (Bbdo New York)
Interactive Producer: Tara Johnson (BBDO New York)
Senior Developer: Erik Peterson (BBDO New York)
Production Company: (Biscuit Filmworks)
Director: Noam Murro (Biscuit Filmworks)
Senior Executive Producer: Shawn Lacy (Biscuit Filmworks)
Executive Producer: Colleen O'Donnell (Biscuit Filmworks)
Line Producer: Jay Veal (Biscuit Filmworks)
Editing House: (Butcher Editorial)
Editor: David Henegar (Butcher Editorial)
Visual Effects Company: (Animal Logic)
Visual Effects Supervisor: Nicholas Ponzoni (Animal Logic)
Music House: (Search Party Music)
Sound Effects Companies: (POP Sound/Sound Lounge)

English Synopsis
HBO needed an integrated campaign that reflected how their programming is deeper and more unexpected than any other network’s. Our solution was a multiplatform campaign themed “It’s more than you imagined.” Each piece drove visitors to the website, where all of the campaign content was revealed as connected parts of a larger story. Visitors could explore the content in an order of their choosing, changing context and creating a customized story experience. The user interface went through a virtual universe of content, more of which appeared with every click.