|Industry||Charities, Foundations, Volunteers|
|Media||Print, Magazine & Newspaper|
|Art Director||Andrew Tinning, Drew Ridley, Matt Ridley|
Credits & Description
Every year on Valentines Day, the state's largest newspaper the West Australian publishes the Book of Love section where people proclaim their undying amour for their cuddle bunnies and honey pies. This small space ad by the SHED Perth for HeartKids ran amongst it all, asking people to spare a thought and a penny for those with hearts that really are broken.