Heggies Chardonnay: The wine that came in from the cold. by Kwp! Advertising for Heggies Chardonnay

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Heggies Chardonnay: The wine that came in from the cold.

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Industry Alcoholic drinks & Tobacco
Media Print, Magazine & Newspaper
Market Australia
Agency Kwp! Advertising
Executive Creative Director James Rickard
Art Director Michael Gagliardi
Copywriter Matt Minear
Illustrator Chris Edser
Released October 2011

Credits & Description

Heggies spinning a yarn.
With so many stories to be told about Heggies Vineyard, being adjacent to book features and book clubs seemed the perfect place to be when making them public.
The ads, which double as bookmarks, bring to life a number of the more interesting and intimate tales that help set this single vineyard estate apart from its many competitors.
Nose bleed terroir, unfashionable grapes and a love of worms are just three of the yarns being told.
Category: Drinks, alcoholic
Client: Heggies Chardonnay
Agency: KWP! Advertising
Country: Australia
Executive Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Head of Art: Jodie Kuze
Senior Copywriter: Peter Withy
Agency Producer: micky grant
Illustrator: Chris Edser
Finished Artist: Nigel Wapper
Client Team: John Auld, Olivia Barrie, Matt Allchurch
Strategy Team: Sylvia Mason, Peter Withy
Media Team: Lucy McFarlane
Account Team: Andrew Carracher, Abhishek Smarma
Production Team: Micky Grant, Nic How