|Industry||Beers and Ciders|
|Media||Print, Magazine & Newspaper|
|Agency||Wieden + Kennedy Amsterdam|
|Executive Creative Director||Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine|
|Art Director||Craig Williams|
Credits & Description
Premium international beer brand HeinekenÂ® has released a new above-the-line campaign showcasing their sponsorship of Rugby World Cup 2011 in New Zealand. âThis is the Gameâ, created with advertising agency Wieden+Kennedy Amsterdam, focuses on the unwritten Code of values implicit in rugby union on and off the pitch, such as sportsmanship and respect, and promotes Heineken as the worldwide partner and official beer of the international tournament.