Heineken: The book by Cda Milano for Heineken

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Heineken: The book

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Italy
Agency Cda Milano
Copywriter Silvia Ferrario
Photographer Studio Neon Milan
Released April 2012

Credits & Description

A beer has a lot to teach
Participate in training of Heineken Italy: discover how to properly handle the beer in your pub, you will become master of tapping techniques useful to serve it perfectly, you'll learn to enjoy it as it deserves. In 2011, managers who have attended our courses have increased their sales by 20%.

Advertising Agency: CDA, Milan, Italy
Creative Director / Art Director: Carlo De Amici
Copywriter: Silvia Ferrario
Photographer: Studio Neon