Hell Pizza: Burnt Slice by Barnes, Catmur & Friends Auckland for Hell Pizza

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Hell Pizza: Burnt Slice

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Industry Cafe
Media Print, Magazine & Newspaper
Market New Zealand
Agency Barnes, Catmur & Friends Auckland
Executive Creative Director Paul Catmur, Daniel Barnes
Creative Music Producer - Brad Stratton, Jesse Stevens
Released March 2012

Credits & Description

To promote Hell Pizza acquiring the hottest chilli sauce in the world, BC&F Auckland has produced the Pizza Roulette campaign. At no extra cost you can have one drop of HELL FIRE on a random slice of any pizza. The campaign consists of Adshels, instore posters and an EDM that has garnered some interest on the Internet, reaching the front page of reddit and a like from Brad's mum on Facebook.

Category: Food
Client: Hell Pizza
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Brad Stratton
Creative: Jesse Stevens
Head of Art: Crispin Schuberth
Retoucher: Grant Allen
Senior Account Manager: Katya Urlwin