Hell Pizza: Hell Cross Bun by Barnes, Catmur & Friends Auckland for Hell Pizza

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Hell Pizza: Hell Cross Bun

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Industry Fast food outlets & restaurants
Media Print, Magazine & Newspaper
Market New Zealand
Agency Barnes, Catmur & Friends Auckland
Executive Creative Director Paul Catmur, Daniel Barnes
Art Director Crispin Schuberth
Copywriter Robert Longuet-Higgins
Photographer Sam Mahayni
Released March 2011

Credits & Description

Barnes, Catmur & Friends worked with Hell Pizza on their latest Easter promotion. The agency came up with the idea of Hell Cross Buns as an antidote to the more traditional Easter Hot Cross Buns. The buns, featuring an inverted pentagram are selling like hot buns at all of Hellâs 66 stores. The promotion was supported by billboards, flyers and online. Big ups to Robert's mum who baked the first one to help sell the idea.
Category: Food
Client: Hell Pizza
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Account Director: Sally Willis
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Art Director: Crispin Schuberth
Copywriter: Robert Longuet-Higgins
Photographer: Sam Mahayni
Retoucher: Grant Allen