Scaly Little Water Nuggets by Ogilvy & Mather London for Hellmann's

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Scaly Little Water Nuggets

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Industry Sauces
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Ogilvy & Mather London
Executive Creative Director André Laurentino
Creative Director Johnny Watters, Angus George
Copywriter Joanna Cassidy Osborne
Released May 2017

Awards

Cannes Lions 2017
Print And Publishing Print & Publishing Craft: Copywriting Silver Lion Campaign

Credits & Description

Category: Food
Media: Print
Brand: Hellmann's
Agency: Ogilvy
Geo: United Kingdom
Advertising Agency: Ogilvy, London, UK
Executive Creative Director: Andre Laurentino
Creative Directors: Johnny Watters, Angus George
Copywriter: Joanna Cassidy Osborne
Head of Design: Dave Towers
Published: April 2017
Description: It takes real bravery to eat the things that have never been eaten before. But sometime, somewhere, someone was the first person to eat every delicious morsel we take for granted today. And Hellmann’s believes these brave food pioneers deserve a bit of recognition.
Here's to the brave soul who first nibbled a scaly little water nugget.