Helsingin Sanomat: Pedestrian by Hasan & Partners Helsinki for Helsingin Sanomat

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Helsingin Sanomat: Pedestrian

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Industry Publishing, streaming & media, Newspapers
Media Print, Magazine & Newspaper
Market Finland
Agency Hasan & Partners Helsinki
Creative Director Eka Ruola
Art Director Ossi Honkanen
Copywriter Timo Iivari
Illustrator Mikko Juhola
Released April 2011

Credits & Description

Category: Illustration
Advertiser: SANOMA NEWS
Product/Service: NEWSPAPER
Agency: HASAN & PARTNERS
Type Of Ad: Newspaper
Date of First Appearance: Apr 1 2010
Entrant Company: HASAN & PARTNERS, Helsinki, FINLAND
Creative Director: Eka Ruola
Copywriter: Timo Iivari
Art Director: Ossi Honkanen
Illustrator: Mikko Juhola
Advertiser's Supervisor: Carolin Lilius/Terhi Vaalavuo/Sari Jussila
Account Manager: Gustaf From
Other Credits: Johanna Leppänen

English Translation of Main Headlines
The ad for daily newspaper presents a pedestrian crossing and the looming headlights of an approaching vehicle as a human skull. The body copy urges drivers to "LOOK OUT FOR PEDESTRIANS TODAY SO THE NEWSPAPER WON`T NEED TO PRINT SAD NEWS TOMORROW"