HSL Helsinki Region Transport Print Landing page to take spring break from driving. by 358 Helsinki

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Landing page to take spring break from driving.

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market Finland
Agency 358 Helsinki
Art Director Ale Lauraeus
Copywriter Axa Fahler
Account manager Kimmo Tupala
Released May 2013

Credits & Description

Super simple landing page where for super simple tactical campaign. that use samekind of mechanism than operator without any . Just add your personal info and drivers can take a spring break from driving and get travel cards delivered home. Drivers even admitted to being too lazy to find out where to get a bus pass. So we hire them via facebook & banner advertising in local sites. Where they hang out. It has been success so far. In few days we hit campaign targets and after one week we had over 20.000 new card users.
Category: Travel, transport & tourism
URL: https://hslkevatloma.fi/
Client: HSL Helsinki Region Transport
Agency: 358 Helsinki
Country: Finland
Creative Director: Ale Lauráeus
Art Director: Ale Lauráeus
Copywriter: Axa Fahler
Graphic Designer: HP Savolainen
Agency Producer: Mari Romanoff
Account manager: Kimmo Tupala