Hepachofa Print Entrance by Dhélet Y&R

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Argentina
Agency Dhélet Y&R
Creative Director Iván Zimmermann, Federico Aubone, Benjamin Tornquist
Art Director Maria Martínez Lopez
Copywriter Lidia Bartrolí Mercader
Production Estudio Díaz+Feich
Released May 2017


Cannes Lions 2017
Print And Publishing Print: Healthcare & Pharmacy Bronze Lion Campaign

Credits & Description

Client: Laboratorio Fecofar
Brand: Hepachofa
Campaign: “This is gonna get ugly”
Agency: Dhélet Y&R
General Creative Director: Martin Nino Goldberg
Creative Director: Federico Aubone
Creative Director: Benjamin Tornquist
Creative Director: Ivan Zimmermann
Art Director: Maria Martínez Lopez
Copywriter: Lidia Bartrolí Mercader
Agency Producer: Fernando Costanza
Productora: Estudio Díaz+Feich
Entrant Company: Dhélet Y&R Latam, Buenos Aires
Advertising Agency: Dhélet Y&R Latam, Buenos Aires
Production Company: Diaz Feich, Buenos Aires
Additional Company: Laboratorios Fecofar, Buenos Aires
General Creative Director: Martin Nino" Goldberg (Dhélet Y&R)
Creative Director: Federico Aubone (Dhélet Y&R)
Creative Director: Benjamin Tornquist (Dhélet Y&R)
Creative Director: Ivan Zimmermann (Dhélet Y&R)
Copywriter: Lidia Bartrolí Mercader (Dhélet Y&R)
Art Director: Maria Martínez Lopez (Dhélet Y&R)
Agency Producer: Fernando Costanza (Dhélet Y&R)
Illustrator: Diaz+Feich (Diaz+Feich)
Marketing And Sales Assistant: Elizabeth Armstrong (Laboratorios Fecofar)
Account Director: Luz Illescas (Dhélet Y&R)
Entry Summary:
People are eating worse in Argentina, due of the little time they have to eat and how expensive it is to eat healthy. It is a bad example for children.That is why campaigns are constantly promoting healthy food and showing the consequences of eating any kind of junk food.