Hero Print Kid by J. Walter Thompson Delhi

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market India
Agency J. Walter Thompson Delhi
Chief Creative Officer Senthil Kumar
Executive Creative Director Amit Shankar
Creative Director Deepak Malhotra
Art Director Deepak Malhotra
Copywriter Swati Tyagi
Photographer Hormis Antony Tharakan
Released April 2017

Credits & Description

Category: Automotive
Media: Print
Brand: Hero Motocorp
Agency: JWT
Geo: India
Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Senthil Kumar
National Creative Director: Sambit Mohanty
Executive Creative Director / Senior Vice President: Amit Shankar
Creative Director / Art Director: Deepak Malhotra
Copywriter: Swati Tyagi
Photographer: Hormis Antony Tharakan
Production: Tript Dhawan
Published: April 2017
With recreational areas mushrooming fast and within easy accessibility of business parks and corporate offices, the culture of drinking, even on weekdays has seen an unprecedented rise. As have accidents, under the influence of alcohol. Realizing the gravity of the situation, Hero came up with a communication, compelling people to think twice before they drink and drive. A simple insight was employed - ‘alcohol impairs one's judgement’. The same was brought alive by a series of posters that show people physically twisted in a manner that one can’t tell in which direction they’re headed. Thus, challenging the complacency in people by urging them to think about the potential repercussions of their overconfidence.