Knacki Sausages: Motorbike by Livingroom UK, Ogilvy & Mather Paris for Herta Knacki

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Knacki Sausages: Motorbike

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Industry Sauces, Sausage and meat products
Media Print, Magazine & Newspaper
Market France
Agency Livingroom UK
Agency Ogilvy & Mather Paris
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Foods Silver

Credits & Description

Kids love their Knacki sausages --- so much that Ogilvy France shows how even a child dream gift that can cost a whole pay check gets just as much excitement from a kid as a Knacki sausage . . . and for pennies.  It’s a deja-vu brief that Ogilvy France turned into a creative opportunity based on a true insight.  Ok parents. . . go ahead and try this one at home for yourselves.
Media: Outdoor
Category: Food
Client HERTA
Product Knacki Sausages
Title of Ad MOTORBIKE
Format : Outdoor, Print
Chief Creative Officer Chris Garbutt
Executive Creative Director Chris Garbutt
Copywriter Vincent Pedrocchi
Art Director Cédric Moutaud
Photographer Marc Paeps
Art Buyer Nejma Tazit
Account Supervisor Thomas Christiaen
Advertiser's Supervisor Suzanne Manet
Account Manager Claire Viala
Other Credits Retouching: Yelle Vandenbruaene (Living Room)