|Industry||Sauces, Sausage and meat products|
|Media||Print, Magazine & Newspaper|
|Agency||Ogilvy & Mather Paris|
|Cannes Lions 2013|
|Outdoor Lions||Billboards & Street Furniture; Foods||Silver|
Credits & Description
Kids love their Knacki sausages --- so much that Ogilvy France shows how even a child dream gift that can cost a whole pay check gets just as much excitement from a kid as a Knacki sausage . . . and for pennies. It’s a deja-vu brief that Ogilvy France turned into a creative opportunity based on a true insight. Ok parents. . . go ahead and try this one at home for yourselves.