Maeil Dairy: WOODEN HORSE by J. Walter Thompson Seoul for Maeil Dairy

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Industry Cheese
Media Print, Magazine & Newspaper
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyooyong Oh
Creative Director Miyoung Yoo
Art Director Inbok Lee, Sungkyu Kim
Copywriter Sooyeon Jo
Account Supervisor Iron Kim
Released April 2010

Credits & Description

Category: Savoury Foods
Advertiser: MAEIL DAIRY
Product/Service: HIGH CALCIUM CHEESE
Agency: JWT ADVENTURE
Executive Creative Director: Gyooyong Oh
Creative Director: Miyoung Yoo
Copywriter: Sooyeon Jo
Art Director: Inbok Lee/Sungkyu Kim
Account Manager: Jungwoo Park/Jongmin Kim/Chanyoung Park
Account Supervisor: Iron Kim
Type Of Ad: Magazine
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: JWT ADVENTURE, Seoul, KOREA

English Translation of Main Headlines
To emphasize high calcium cheese for kid’s nutrition while growing up, we expressed it with visual impact which makes a three-wheeler and wooden horse higher.

The Print Ad titled Maeil Dairy: WOODEN HORSE was done by J. Walter Thompson Seoul advertising agency for product: HIGH CALCIUM CHEESE (brand: Maeil Dairy) in South Korea. It was released in Apr 2010.