DRACULA by Lowe Brindfors Stockholm for Viktor Rydberg High School

DRACULA

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Industry Culture, Leisure & Sport, Cinemas, Theatres & Concert Halls
Media Print, Magazine & Newspaper
Market Sweden
Agency Lowe Brindfors Stockholm
Creative Director Martin Bartholf, Rickard Villard
Art Director Alexander Fredlund, Petter Lublin, Lina Elfstrand, Patrick Westerdahl
Copywriter Stefan Pagreus, Peter Laurelli
Photographer Peter Alendahl
Account Supervisor Charlotte Cederstrom
Typographer Jesper Kewenter, Margaretha Ekstrand-Almer
Released December 2009

Credits & Description

Category: Entertainment & Leisure
Advertiser: VIKTOR RYDBERG GYMNASIUM
Product/Service: HIGH SCHOOL PLAY
Agency: LOWE BRINDFORS
Creative Director: Villard/Bartholf
Copywriter: Peter Laurelli/Stefan Pagreus
Art Director: Alexander Fredlund/Patrick Westerdahl/Petter Lublin/Lina Elfstrand
Account Supervisor: Charlotte Cederström
Advertiser's Supervisor: Christer Johansson/Agnes Steinwall Berman
Typographer: Margaretha Ekstrand-Almér/Jesper Kewenter
Photographer: Peter Alendahl
Other Credits: Retouch: Richrad Grönlund
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Dec 12 2009 12:00AM
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN

English Translation of Main Headlines
Every year Victor Rydberg High School has their own play at the Maxim Theater in Stockholm. This year the theme was Dracula. The brief to the agency was to create a buzz and fill the chairs at the theater. We chose to dramatise the fact that the play was written by young high school students who had their own interpretation of the classic horror story.