Renfe: GREEN by Sra Rushmore for Renfe

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Renfe: GREEN

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market Spain
Agency Sra Rushmore
Executive Creative Director Cesar Garcia Miquel
Art Director Quito Leal
Copywriter Roberto Fernandez, Paco Conde, Pablo Lucas
Photographer Quito Leal, Ramon Serrano
Released June 2011

Awards

Cannes Lions 2011
Press Lions Travel, Transport & Tourism Silver

Credits & Description

4 of 4 Campaign
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: GREEN
Advertiser/Client: RENFE
Product/Service: HIGH SPEED RAIL
Entrant Company: SRA RUSHMORE Madrid, SPAIN
Advertising Agency: SRA RUSHMORE Madrid, SPAIN
Executive Creative Director: César García
Creative Director: Paco Conde/Quito Leal
Art Director: Quito Leal
Copywriter: Paco Conde/Pablo Lucas
Photographer: Ramón Serrano Y Quito Leal
English Translation of Main Headlines:
This campaign was created to be published in journals of photography, art and design. The aim was to convey the pleasure and convenience of travel in a high-speed train.