Renfe: YELLOW by Sra Rushmore for Renfe

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market Spain
Agency Sra Rushmore
Executive Creative Director Cesar Garcia Miquel
Art Director Quito Leal
Copywriter Pablo Lucas, Roberto Fernandez E Paco Conde
Photographer Ramón Serrano Y Quito Leal
Released June 2011

Awards

Cannes Lions 2011
Press Lions Travel, Transport & Tourism Silver

Credits & Description

1 of 4 Campaign
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: YELLOW
Advertiser/Client: RENFE
Product/Service: HIGH SPEED RAIL
Entrant Company: SRA RUSHMORE Madrid, SPAIN
Advertising Agency: SRA RUSHMORE Madrid, SPAIN
Executive Creative Director: César García
Creative Director: Paco Conde/Quito Leal
Art Director: Quito Leal
Copywriter: Paco Conde/Pablo Lucas
Photographer: Ramón Serrano Y Quito Leal
English Translation of Main Headlines:
This campaign was created to be published in journals of photography, art and design. The aim was to convey the pleasure and convenience of travel in a high-speed train.

The Print Ad titled Renfe: YELLOW was done by Sra Rushmore advertising agency for product: High Speed Rail (brand: Renfe) in Spain. It was released in Jun 2011.