Honda Print La tierra los une, 3 by Wtf Agency

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La tierra los une, 3

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Industry Motorcycles
Media Print, Magazine & Newspaper
Market Argentina
Agency Wtf Agency
Art Director Bruno Baralla
Copywriter Felipe Vieyra
Released February 2014

Credits & Description

Advertised brand: Honda Motor de Argentina
Advert title(s): “La tierra los une”
Headline and copy text (in English): United by land.
Advertising Agency: WTF? Agency, Buenos Aires, Argentina
Agency website:
General Creative Director: Wally Wallingre
Art Director: Bruno Baralla
Copywriter: Felipe Vieyra 
Production: WTF? Films
Director of Photography: Remo Albornoz
Executive Producer: Carolina Garber
Published: February, 2014
Short rationale (optional):
To introduce the new HONDA CRF250L, WTF? Agency created a new campaign in which three persons of different professions and backgrounds meet despite their differences, to satisfy their off-road spirit, escaping from routines and embarking on a joint adventure. 
Under the slogan "The land joins" the campaign shows this new model in its most rigorous off-road use.
The idea was worked under the concept of "friendship among pilots."   That relationship generated through off-road escapades that creates fully heterogeneous groups of people coming together to share a common quest: new experiences, fun and adventures with his motorcycle. 
The location chosen for the scenes  was Sierra de la Ventana. 
The campaign will run on TV, print, outdoor, Internet and Social Media.