Honda Print ECO GRAND PRIX by Dentsu Inc. Tokyo, Drill Inc Tokyo

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Industry Cars
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Inc. Tokyo
Director Ichiro Tanita
Executive Creative Director Hajime Morimoto
Creative Director Hirozumi Takakusaki, Morihiro Harano
Art Director Koichiro Toda, Taichi Tamaki
Copywriter Shunya Araki, Kinya Okamoto
Producer Yoshikazu Nagashima, Yutaka Hasegawa
Agency Drill Inc Tokyo
Released June 2009

Credits & Description

Category: Automotive Products & Services
Advertiser: HONDA MOTOR CO.
Product/Service: HONDA INSIGHT
Agency: DRILL
Agency: DENTSU
Date of First Appearance: Jun 11 2009 12:00AM
Entrant Company: DRILL, Tokyo, JAPAN
Entry URL:
Executive Creative Director: Hajime Morimoto (Dentsu)
Senior Creative Director: Osamu Takado (Dentsu)
Creative Director: Hirozumi Takakusaki (Dentsu)
Creative Director: Morihiro Harano (Drill)
CM Planner: Eita Nakajima (Dentsu)
CM Planner: Hidetoshi Kuranari (Dentsu)
Director: Ichiro Tanita (John and Jane Doe)
Copywriter: Kinya Okamoto (OKAKIN)
Copywriter: Shunya Araki (Dentsu)
Art Director: Koichiro Toda (Dentsu)
Art Director: Taichi Tamaki (Dentsu)
Interactive Architect: Hiroki Nakamura (Dentsu)
Interactive Architect: Seitaro Miyachi (Dentsu)
Producer: Yutaka Hasegawa (Dentsu)
Account Executive: Takayoshi Kishi (Dentsu)
Account Executive: Shiro Miyamoto (Dentsu)
Producer: Yoshikazu Nagashima (Dentsu)
Account Executive: Togo Kida (Dentsu)
Production Company: TYO Productions (Tokyo)
: (Kaibutsu)
: (S2 Fatory)
: (1-10 Design)
: (Cailoghi)

English Synopsis
In 2008, Honda withdrew from Formula 1 competition, which has long been a fundamental source of Honda's technological innovation and its brand. To replace F1, we have presented whole new race idea: Eco Grand Prix -- the world’s first ‘Eco’ Grand Prix. (There were no professionals or circuits, just ordinary people and roads. It was a competition based not on speed, but on fuel economy. And everyday was race day.) Honda’s original car navigation system ‘Internavi’ automatically collects information on fuel-efficiency. The data is then sent to Eco Grand Prix system via network, generating ‘ranking’ and update the website. The users across the country can participate the race and compete with each other based on real-time fuel-efficiency data.