Honesty Box Cider: Mums Purse by Barnes, Catmur & Friends Auckland for Boundary Road Brewery (BRB)

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Honesty Box Cider: Mums Purse

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Industry Alcoholic drinks & Tobacco, Alcohol-free beer and Ciders
Media Print, Magazine & Newspaper
Market New Zealand
Agency Barnes, Catmur & Friends Auckland
Executive Creative Director Paul Catmur, Daniel Barnes
Creative Music Producer - Brad Stratton, Rob Longuet-Higgins, Rob Cook
Illustrator Ross Jones
Account manager Nicholas Gallagher
Released February 2013

Credits & Description

Category: Drinks, alcoholic
Brand: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Boundary Road Brewery and Sir Winston Churchill launch brand new cider.Honesty Box Cider is being launched through Barnes Catmur, Auckland by The Great Kiwi Honesty Test. Consisting of 15 simple questions, itâs easy if you're honest. And even easier if you're not. 500 entrants will then receive free bottles of the cider if they promise to give money to charity. One lucky person will also receive a free season's worth of the cider, worth up to $53 million*. No wonder it's been Kiwis' favourite cider for over 300 years.(*Actual value may differ).

Category: Drinks, alcoholic
URL: http://www.honestyboxcider.co.nz
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Production: Barnes, Catmur & Friends
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Brad Stratton
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Head of Art: Crispin Schuberth
Group Account Director: Luke Farmer
Head of Digital: Greg Elisara
Studio: Alison Curtis
Illustrator: Ross Jones
Account manager: Nicholas Gallagher
Senior Account Manager: Meredith Maclean
Agency:
Media Director: Katrina Reinsfield
Media Planner: Beena Dhanji

Client:
General Marketing Manager: Adam Maxwell
Marketing Manager of Beer: Ben Shaw