THE MISSING HONEYBEES by Dentsu West Japan Okayama for YAMADA BEE FARM

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THE MISSING HONEYBEES

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu West Japan Okayama
Creative Director Hiroki Fukue
Art Director Shikoh Kimura, Nao Karakida
Copywriter Kumi Ishizuki
Photographer Kayo Yamashita
Released August 2009

Credits & Description

Category: Public Awareness Messages
Advertiser: YAMADA BEE FARM
Product/Service: HONEYBEES CAMPAIGN
Agency: DENTSU WEST JAPAN OKAYAMA
Creative Director: Hiroki Fukue
Copywriter: Kumi Ishizuki
Art Director: Shikoh Kimura/Nao Karakida
Photographer: Kayo Yamashita
Other Credits: Designer: Hayato Kuwajima/Mai Aoyagi Cg: Mitsuru Sakurai
Type Of Ad: Newspaper
Date of First Appearance: Aug 8 2009 12:00AM
Entrant Company: DENTSU WEST JAPAN OKAYAMA, JAPAN

English Translation of Main Headlines
The number of honeybees have been vanishing and this shoking phenomenon is getting more serious on a global basis. This issue is actually going to have an impact on people's lives. Apiculture, which is the fundamental of Yamada Bee Farm, is a part of agriculture and also the foundation of a civilization. Yamada Bee Farm is investigating this issue and established the fund organization in order to help to live together with nature and creatures. Yamada Bee Farm is calling to preserve the natural environment for the next generations.