Horror Bucket Print HORROR BUCKET by Y&R New York

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market United States
Agency Y&R New York
Creative Director Michael Schachtner, Graeme Hall
Released April 2012

Credits & Description

Category: Entertainment & Leisure
Product/Service: SOUVENIRS
Agency: Y&R
Chief Creative Officer: Jim Elliott (Y&R New York)
Creative Director: Graeme Hall (Y&R New York)
Creative Director: Michael Schachtner (Y&R New York)
Media placement: Outdoor Festival - Motor City Festival 2012 - April 27, 2012

Describe the objective of the promotion.
To allow horror movie festivals and premières to self-publicise in an entertaining and buzz worthy way, and also reward their fans.

Describe how the promotion developed from concept to implementation.
Popcorn can look like someone’s brains. And horror films are best enjoyed with a bucket of popcorn. Once we realised this, we were pretty quick to arrive at the concept of the horror bucket. Then it was a simple matter of creating the website where promoters could view the buckets, personalise them, and order them.

Explain why the method of promotion was most relevant to the product or service.
Horror festivals and premières are all about the films. And you can’t watch a film without popcorn. The horror bucket is a perfect fit, and provides fans with a wonderful souvenir of their day.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Motor City Nightmares 2012, a horror film convention in Detroit, was our first client, and ordered 3,000 buckets for their event towards the end of April this year. And to quote the promoter of Motor City Nightmares, 'People were tickled bloody red by these!' 3 other festivals and premières have also expressed interest in using the buckets for their events.