BORN OUT OF IMPROVISATION by J. Walter Thompson Sao Paulo for Hotel Emiliano

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BORN OUT OF IMPROVISATION

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Industry Hotels & Resorts
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Mario D' Andrea, Roberto Fernandez David
Art Director Sthefan Ko
Copywriter Luiz Filipin, Ana Cavalcanti E Guilherme Nesti
Photographer Tuca Reines
Account Supervisor Renata Maximo, Isabel Castro
Illustrator Eduardo Recife
Released April 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: HOTEL EMILIANO
Product/Service: HOTEL EMILIANO
Agency: JWT BRAZIL
Type Of Ad: Magazine
Date of First Appearance: Apr 24 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Roberto Fernandez
Copywriter: Guilherme Nesti/Luiz Filipin
Art Director: Sthefan Ko
Photographer: Tuca Reinés
Illustrator: Eduardo Recife
Art Buyer: Renata Sayão
Account Supervisor: Renata Maximo/Isabel Castro
Advertiser's Supervisor: Carlos Alberto Filgueiras/Gustavo Filgueiras/Rodrigo Montesano
Account Manager: Renata Maximo
Planner: Ken Fujioka
Other Credits: Ezra Geld/Renata Valio/Priscila Napolitano (Media Team)

English Translation of Main Headlines
Precursor of small luxury hotels in São Paulo, Emiliano is an icon among the 5-star hotels in the city. It gained its reputation for the quality of the services offered. Frills guests did not take for granted and that yielded good stories about the hotel. The campaign explores these episodes, describing the wishes of some guests that were fulfilled thanks to the efforts from the hotel staff.