Cockroachs by Y&R Prague for Biolit

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Cockroachs

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Industry Insecticides
Media Print, Magazine & Newspaper
Market Czech Republic
Agency Y&R Prague
Creative Director Jaime Mandelbaum, Matthew Edwards
Copywriter Marco Antonio Do Nascimento
Photographer Adam Bartas
Released May 2013

Awards

One Show 2014
Advertising Print craft / Art Direction - Single or Campaign Merit Pencil

Credits & Description

Biolit is the leading manufacturer of household incesticides in central and eastern Europe. Y&R Prague were asked to simply communicate the power and variety of products that Biolit offers, and what could be simpler than showing where Biolit is, flying and crawling insects are not.
Category: Household, garden & pets
Client: Bochemie a.s.
Agency: Y&R Prague
Country: Czech Republic
Chief Creative Director: Jaime Mandelbaum
Creative Director: Jaime Mandelbaum
Creative Director: Matthew Edwards
Creative Director: Marco Antonio do Nascimento
Art Director: Marco Antonio do Nascimento
Copywriter: Marco Antonio do Nascimento
Retoucher: Furia
Photographer: Adam Bartas