HP Print SUMMIT ON THE SUMMIT by Goodby Silverstein & Partners San Francisco

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Industry Business equipment & services, Environmental & Animal Issues, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency Goodby Silverstein & Partners San Francisco
Director Jay Chandrasekhar
Creative Director Steve Simpson, Rich Silverstein
Producer Lauren Marsh
Released January 2010

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: HP
Date of First Appearance: Jan 7 2010 12:00AM
Entrant Company: GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA
Entry URL: http://www.myawardshows.com/2010/cannes/hp_sots_campaign/
Creative Director: Rich Silverstein (Goodby, Silverstein & Partners)
Creative Director: Steve Simpson (Goodby, Silverstein & Partners)
Group Creative Director: Will McGinness (Goodby, Silverstein & Partners)
Group Creative Director: Jim Elliot (Goodby, Silverstein & Partners)
Senior Copywriter: Niklas Lilja (Goodby, Silverstein & Partners)
Senior Art Director: Stuart Brown (Goodby, Silverstein & Partners)
Executive Producer: Daisy Downs (Goodby, Silverstein & Partners)
Senior Producer: Erin Dahlbeck (Goodby, Silverstein & Partners)
Production Company: Number9 (Number9)
Production Company: @radical.media (@radical.media)
Director: Jay Chandrasekhar
Editorial Company: Arcade Edit (Arcade Edit)
Sound Design: Amber Tisue (Soma Sound)
Producer: Lauren Marsh (Goodby, Silverstein & Partners)
Production Company: Kurt Noble (Kurt Noble)

English Synopsis
January 2010, Grammy-award nominated musician Kenna climbed Mt. Kilimanjaro together with a group of friends and activists to raise awareness for the global clean water crisis. We built a Website literally as tall as Mt. Kilimanjaro (19,340 ft, or 16,709,709 pixels), where fans could climb with the team in real time and follow their photos, videos and tweets along the way. The content was altitude tagged and uploaded to the website in real-time at the exact altitude it was created on the mountain. Fans could sponsor a foot of the site to donate water: to date, we’ve raised over 6 million liters of clean water—enough for over 15,000 children for a year.