HSBC Print Its Never Just Business by Grey London

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Its Never Just Business

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Grey London
Creative Director Nick Rowland
Creative Dan Cole, Andy Garnett
Released January 2015

Awards

Circle Awards 2015
Writing Best Headline, All Mediums - Single Bronze

Credits & Description

Agency: Grey London
Brand: Hsbc
Advertising Agency: Grey London
Production Company: Grey London
Executive Creative Director(s): Nils Leonard
Creative Director: Nick Rowland
Creatives: Dan Cole, Andy Garnett Andy Garnett, Dan Cole Christian Weber
Others Associated And Title: Chris Chapman, James Cleary, Paul Reddington Rhys Chapman Rhys Chapman Barbara Waite Henry Debenham, Ben Dodwell Lucy Jameson, James Appleby, Matt Gladstone Tom Fryer
Description (in 100 Words Or Fewer): Its Never Just Business:
Its Never Just About The Numbers At The Bottom Of The Page; Its About How Those Numbers Make You Feel, And What They Represent. Its About The Late Nights And The Long Weeks; The Vision And The Relationships Which Will Help You Achieve It. Use Headline Driven Creative With Warm, Emotive Photography To Celebrate The Humanity Of Business, Reveal The Heroism In Apparently Small Moments. Reflect And Flatter Our Audience, Showing We Get Them.