Huawei Ideos X1: Sorry No Fax by Arnold Furnace Sydney for Huawei

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Huawei Ideos X1: Sorry No Fax

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market Australia
Agency Arnold Furnace Sydney
Executive Creative Director Tom Spicer, Paul Fenton
Released July 2011

Credits & Description

Category: Telecommunications
Brand: Huawei Technologies Co. Ltd.
Agency: ArnoldFurnace Sydney
Country: Australia
Huawei makes affordable smart phones for a young but relatively cash-poor demographic. The task for ArnoldFurnace, Sydney was to launch the brand in Australia, with a focus on making them as desirable as possible â both in what they offer as smart phones, and their image as a new brand. These superlight/6-sheet posters ran at bus shelters, train stations and other sites with long dwell time, and managed to establish an immediate impact and rapport with the target.

Category: Telecommunications
Client: Huawei Technologies Co. Ltd.
Agency: ArnoldFurnace Sydney
Country: Australia
Executive Creative Director: Paul Fenton
Executive Creative Director: Tom Spicer
Account Director: Ian Hartley
Agency Producer: Chris Hulsman
COPYWRITERS - Tom Spicer / Cameron Brown / Mike Miller / Paul Fenton / Sam Chappell/ Laura McWhinnie
ART DIRECTORS - Paul Fenton / Darren Cole / Nic Adamovich / Tom Spicer
TYPOGRAPHERS - Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton
GRAPHIC DESIGNERS - Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton