Huawei Print Sorry No Fax by Arnold Furnace Sydney

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Sorry No Fax

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market Australia
Agency Arnold Furnace Sydney
Executive Creative Director Tom Spicer, Paul Fenton
Art Director Tom Spicer, Nic Adamovich
Copywriter Sam Chappell, Mike Miller, Cameron Brown, Laura Mcwhinnie
Released July 2011

Credits & Description

Category: Telecommunications
Brand: Huawei Technologies Co. Ltd.
Agency: ArnoldFurnace Sydney
Country: Australia
Category: Telecommunications
Advertiser: HUAWEI TECHNOLOGIES AUSTRALIA
Product/Service: HUAWEI MOBILE PHONES
Agency: Arnold Furnace Sydney
Country: Australia
Executive Creative Director: Paul Fenton
Executive Creative Director: Tom Spicer
Account Director: Ian Hartley
Agency Producer: Chris Hulsman
COPYWRITERS - Tom Spicer / Cameron Brown / Mike Miller / Paul Fenton / Sam Chappell/ Laura McWhinnie
ART DIRECTORS - Paul Fenton / Darren Cole / Nic Adamovich / Tom Spicer
TYPOGRAPHERS - Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton
GRAPHIC DESIGNERS - Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton
Art Buyer: Chris Hulsman (Agency Producer)
Account Manager: Ian Hartley
Planner: Tony Singleton
Account Manager: Ian Hartley
Planner: Tony Singleton
Synopsis:
Huawei makes affordable smart phones for a young but relatively cash-poor demographic. The task for ArnoldFurnace, Sydney was to launch the brand in Australia, with a focus on making them as desirable as possible â both in what they offer as smart phones, and their image as a new brand. These superlight/6-sheet posters ran at bus shelters, train stations and other sites with long dwell time, and managed to establish an immediate impact and rapport with the target.