Huawei Print Huawei Ascend Y100 by Arnold Furnace Sydney

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Huawei Ascend Y100

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market Australia
Agency Arnold Furnace Sydney
Executive Creative Director Tom Spicer
Designer Darren Cole, Nic Adamovich
Illustrator The Drawing Arm
Released November 2012

Credits & Description

Arnold Furnace has created a new print campaign for Huawei to announce their Ascend range.
Each execution of the campaign shows the front and back of a phone with a concertina effect in between, telling an illustrated story relevant to the different age groups each model is aimed at.
A different illustrator and style was used for each execution with the central creative idea providing the glue for the campaign.
Category: Home electronics
Client: Huawei Technologies (Australia) Pty Ltd
Agency: Arnold Furnace
Country: Australia
Executive Creative Director: Tom Spicer
Art Director / Copywriter: Luke Duggan
Art Director / Copywriter: cameron brown
Group Account Director: Ian Hartley
Agency Producer: Chris Hulsman
Designer: Darren Cole
Designer: Nic Adamovich
Illustrator: The Drawing Arm