Humboldt Redwood Print The Obvious Choice, 1 by barrettSF

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The Obvious Choice, 1

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Industry Manufacturing
Media Print, Magazine & Newspaper
Market United States
Agency barrettSF
Executive Creative Director Jamie Barrett
Creative Director Todd Eisner
Senior Art Director Byron Wages
Senior Copywriter Phil Fattore
Released August 2017

Credits & Description

Media: Print
Category: Other
Client: Humboldt Redwood
Director, Marketing: Jessica Hewitt
Marketing Manager: Amber Lucas
Marketing Coordinator: Stephanie Moret
Campaign Title: The Obvious Choice
Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Sr. Art Director: Byron Wages
Sr. Copywriter: Phil Fattore
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Supervisor: Lyndsey Sotwick

Humboldt Redwood is the largest supplier of redwood in California. This year they wanted to target specifiers (the people who select building materials for construction projects) to educate them on why redwood timbers were the ideal building material compared to other types of wood. We created a print campaign for trade publications popular among the specifier audience that focused on the many reasons why redwood timbers are “the obvious choice” when it comes to choosing building materials.