Kamasutra by J. Walter Thompson Tunis for Hydralin

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Tunisia
Agency J. Walter Thompson Tunis
Executive Creative Director Ahmed El Zoghlami
Illustrator Ben Amara Aziz
Released May 2016

Credits & Description

Brand: Hydralin
Product: Hydralin Lubrifiant
Media: Print
Category: Health, Beauty
Agency: JWT
Geo: Tunisia
Hydralin: Happily ever after, 2
In North Africa, the lifepartner is often a family choice and not always a love story, to end up with couples that don’t really match. It results into a high percentage of unsatisfied women and divorces. On another note, Love is tabou and specially when it comes to sexual relationship. It is not something you can discuss in public directly, it is always metaphoric discussion.
That’s why the idea was to show that thanks to Hydralin the one we thought couldn’t match finally can, by choosing characters well known by the audience.
Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Concept / Art Director: Faite Youssef
Senior Art Director: Klibi Mehdi
Illustrator: Ben Amara Aziz
Planner: Kaddour Hazem
Business Director: Mahjoub Ahmed
Account Manager: Bencherqi Sarah