Hypo Print Spread by Noah's Ark Lagos

Adsarchive » Print ads » Hypo » Spread


Pin to Collection
Add a note
Industry Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Nigeria
Agency Noah's Ark Lagos
Chief Creative Officer Lanre Adisa
Executive Creative Director Abolaji Alausa
Creative Director Yemi Arawore, Maurice Ugwonoh
Art Director Olumaiye Aladeniji, Sodiq Sheu
Copywriter Kunle Omope, OnyeKachi Uju Sarah
Released February 2018

Credits & Description

Category: House, Garden
Media: Print
Brand: Hypo
Agency: Noah's Ark Creative
Geo: Nigeria
Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Chief Creative Officer: lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Directors: Maurice Ugwonoh, Yemi Arawore
Art Directors: Aladeniji Olumaiye, Sheu Sodiq
Copywriters: Kunle Omope, OnyeKachi Uju Sarah
Account Executives: Emmanuella Nnadozie, Maria Omole, Anita Erhirhe
Digital Executives: Yomi Alake, Catherine Ogwuru
Photographer / Production House: Underdog Productions
Published: February 2018
Women are increasingly questioning the traditional roles that have been assigned to them in the society, but on the other hand, there are still some things that are considered a taboo for men.
Our Pure love challenge attempts to question one of those "taboos". By challenging men to wash the under garments of their lovers during the valentine season, we further deepen Hypo's narrative as a brand that keeps questioning conventions.
Spread love beyond the bedroom