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Hypoxi: wardrobe

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Industry Sports and Health Clubs, Gyms
Media Print, Magazine & Newspaper
Market India
Agency cut the crap
Director Renuka Desilva
Art Director Keith Lobo
Copywriter Jagdish Acharya
Released August 2012

Credits & Description

Category: Other
Brand: HypoxiIndia
Agency: cut the crap
Country: India
Hypoxi promises inch-loss as opposed to weight-loss by gyms. To convert this promise into consumer delight we figured this meant losing one dress size every 12 sessions. To dramatize this a kiosk campaign was launched in the middle of busy streets of mumbai. The kiosks 1-3 (ad 1-3) were kind of teasers that raised your interest levels as you drove past the kiosks placed serially one after the other. The reveal happened with kiosk 4.

Category: Other
Client: HypoxiIndia
Agency: cut the crap
Country: India
Director: Renuka Desilva
Creative Director: jagdish acharya
Copywriter: jagdish acharya
Art Director: keith lobo