#PlaytheDome by Studio 5 for Hyundai

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Studio 5
Released June 2016

Credits & Description

David Pugh - Marketing Director
Adam Nickson - Head of Brand and Comms
Paul Strong - Brand & Advertising Manager
Susie Jacques - Sponsorship & Advertising Manager
Chief Creative Officer - Gav Rowe
Creative Director - Lawrence Tallis
Partnership Director - Simon Joyce
Client Partner - Rowan Rosser
Exec Producer - Vicki Banwell
Hyundai celebrates EURO 2016 with live gaming experience.
Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as part of its EURO 2016 partnership deal with football content specialist Copa90.
The event sees Copa90 host ‘Play the Dome’, which will feature the YouTube stars The Sidemen, Poet and Vuj. The one-day tournament takes place at the Hyundai FanDome in London’s King’s Cross on 19th June where fans will watch their gaming heroes play on a system of giant 360-degree screens. ‘Play the Dome’ will be promoted through a suite of cross-platform social content and captured in a number of hero videos to be distributed across Copa90, Hyundai and Influencer YouTube channels.