IBM Print IBM: Outcomes car by Ogilvy Paris

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IBM: Outcomes car

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Industry IT Solutions & Professional Networks
Media Print, Magazine & Newspaper
Market France
Agency Ogilvy Paris
Executive Creative Director Susan Westre
Designer Sid Tomkins
Illustrator Noma Barr
Released May 2011

Credits & Description

Now cars sniff out their own pollution.
When IBM helped Controlar test the emissions from Sao Paulo's traffic, the equivalent of 522,000 vehicles' worth of pollution disappeared in just one year.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr