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IBM: Outcomes energy

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Industry IT Solutions & Professional Networks
Media Print, Magazine & Newspaper
Market France
Agency Ogilvy Paris
Executive Creative Director Susan Westre
Designer Sid Tomkins
Illustrator Noma Barr
Released May 2011

Credits & Description

Now fresh air freezes energy costs.
In Boulder, Colorado, IBM uses the cold climate to help cool its data center, reducing cooling costs by almost 50%.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr