IBM: Outcomes NYPD by Ogilvy & Mather Paris for IBM

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IBM: Outcomes NYPD

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Industry IT Solutions & Professional Networks
Media Print, Magazine & Newspaper
Market France
Agency Ogilvy & Mather Paris
Executive Creative Director Susan Westre
Designer Sid Tomkins
Illustrator Noma Barr
Released May 2011

Credits & Description

Clues track down detectives.
In NYC, smarter analytics helped the NYPD cut crime by 35%.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr