IBM: Outcomes retail by Ogilvy Paris for IBM

Adsarchive » Print ads » IBM » IBM: Outcomes retail

IBM: Outcomes retail

Pin to Collection
Add a note
Industry IT Solutions & Professional Networks
Media Print, Magazine & Newspaper
Market France
Agency Ogilvy Paris
Executive Creative Director Susan Westre
Designer Sid Tomkins
Illustrator Noma Barr
Released May 2011

Credits & Description

Groceries now shop for people.
Using data analytics and optimization, IBM helps Conad del Tirreno calculate attractive prices for over 10,000 products, and implement them in 3 days instead of 18.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr