IBM Print SEER WIMBLEDON by OgilvyOne London

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Industry IT Solutions & Professional Networks
Media Print, Magazine & Newspaper
Market United Kingdom
Agency OgilvyOne London
Executive Creative Director Colin Nimick
Creative Director Emma De La Fosse, Charlie Wilson
Art Director Jamie Romain
Copywriter Pavlos Themistocleous
Designer Maciek Strychalski, Andrew Mackay
Released June 2009

Credits & Description

Category: Mobile Advertising
Advertiser: IBM
Date of First Appearance: Jun 28 2009 12:00AM
Entrant Company: OGILVYONE, London, UNITED KINGDOM
Entry URL:
Copywriter: Pavlos Themistocleous (OgilvyOne London)
Art Director: Jamie Romain (OgilvyOne London)
Creative Director: Emma De La Fosse (OgilvyOne London)
Creative Director: Charlie Wilson (OgilvyOne London)
Executive Creative Director: Colin Nimick (OgilvyOne London)
Business Partner: Richard Barker (OgilvyOne London)
Senior Planner: Nina Mynk (OgilvyOne London)
Account Executive: Nick Bennett (OgilvyOne London)
Technical Lead: Dylan Smith (OgilvyOne London)
Digital Producer: Davide Sciola (OgilvyOne London)
Director Ogilvy Labs: Giles Rhys Jones (OgilvyOne London)
Digital Producer: Paul Randall (OgilvyOne London)
Account Manager: Will Howells (OgilvyOne London)
Designer: Maciek Strychalski (OgilvyOne London)
Designer: Andrew Mackay (OgilvyOne London)

English Synopsis
Brief: Demonstrate the wider problem-solving capabilities of IBM using the Wimbledon Tennis Championships as a showcase. Solution: Rather than tell people how IBM innovations make Wimbledon ‘smarter’ we decided to show them. We developed IBM Seer, an augmented reality app that used GPS and live data to tell users what they were looking at and what was happening there right now. Results: Seer delivered £26 million in revenue, a ROI of 1:156 and PR with and advertising value equivalent of £1,950,000. We achieved more positive brand awareness and publicity for IBM than the last 5 years put together.