IBM: Ski by Ogilvy & Mather Paris for IBM

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IBM: Ski

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Industry IT Solutions & Professional Networks
Media Print, Magazine & Newspaper
Market France
Agency Ogilvy & Mather Paris
Executive Creative Director Susan Westre
Designer Sid Tomkins
Illustrator Noma Barr
Released May 2011

Credits & Description

Slopes keep an eye on skiers.
In Argentina, IBM helps Nieves del Chapelco track skiers over its 140 hectares in real time, speeding up rescues and halting ticket fraud.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr