iCast Print Blessed be the book, may the lord play it by OPEN Tel-Aviv

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Blessed be the book, may the lord play it

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Industry Mobile applications
Media Print, Magazine & Newspaper
Market Israel
Agency OPEN Tel-Aviv
Creative Director Danielle Vogel
Art Director Idan Tsahar
Copywriter Max Gorov
Released December 2017

Credits & Description

Advertised brand: iCast
Advert title(s): Blessed be the book, may the lord play it
Media: Print Ad
Advertising Agency: OPEN, Tel-Aviv, Israel
Chief Creative Director: Saar Friedman
Chief Executive Officer: Eyal Katz
Creative Director: Danielle Vogel
Art Director: Idan Tsahar
Copywriter: Max Gorov
Design: Yulia zak
Account Director: Mor Yativ Peled
Account Manager: Inbal Sabag
International Relations: Lisa Michaeli
Published: December 2017
Synposis:
iCast provides their users with thousands of Hebrew audiobooks to choose from for download.
We created this ad for iCAST, advertising their audio version of the Handmaid’s Tale by Margaret Atwood. The ad visualizes a pair of earphones looking a lot like the characters from the book.