International Fund For Animal Welfare: Free the moon bear by J. Walter Thompson Hong Kong for Ifaw/international Fund Of Animal Welfare

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International Fund For Animal Welfare: Free the moon bear

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency J. Walter Thompson Hong Kong
Copywriter Charlene Chau
Released July 2012

Credits & Description

Media: Ambient
Geo: Hong Kong
Category: Public interest
Agency: JWT
Brand: International Fund For Animal Welfare
Free Me
From the cage that restricts my movements
From the open wound in my abdomen
From the daily extractions of my bile
From a life of pain, fear, hunger and disease
Over 12,000 Moon bears are caged, tortured and “milked” in Asia.
Free them from a life of torture and pain by rejecting bear bile products.
Visit www.ifaw.org and make your pledge to End Bear Farming

Advertising Agency: JWT, Hong Kong
Creative Directors: Leung Kwok Po, Jimmy Lee
Art Directors: Gary Ng, Donald Tse
Copywriter: Charlene Chau
Published: March 2012