IKEA Print Allen Key by BBH Singapore

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Allen Key

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Singapore
Agency BBH Singapore
Executive Creative Director Joakim Borgstrom
Creative Director Gaston Soto, Mara Vidal
Creative Luke Somasundram, Yashanti Yap
Released June 2018

Credits & Description

Category: Retail Services
Media: Print
Brand: IKEA
Agency: BBH
Geo: Singapore
Advertising Agency: BBH, Singapore
Creatives: Yashanti Yap, Luke Somasundram
Creative Directors: Mara Vidal, Gaston Soto
Executive Creative Director: Joakim Borgstrom
Head of Strategy: James Sowden
Account Director: Chloe Fair
Senior Account Executive: Shu Li Tan
Content Strategist: Heidi Lahtinen
Community Managers: Nurul Maideen, Irina Tan
Published: June 2018
Synopsis:
IKEA wanted to put a positive spin on the terrifying topic of the Trump-Kim summit: Weapons of mass destruction. So what better way than with its iconic Allen key that joins together its entire inventory?
Today of all days, let’s make furniture not war. Allen, weapon of mass construction: $0