IKEA Print Bottle by Acne Stockholm, Ikea Creative Hub

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Industry Department Stores & Shopping Malls, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Sweden
Agency Acne Stockholm
Executive Creative Director Johan​ ​Bello
Creative Tiago Pinho, Isaac Bonnier, Joel Lindblad, Simon Saarinen
Agency Ikea Creative Hub
Creative Director Morten Kjær
Released March 2018

Credits & Description

Agency: ACNE / IKEA Creative Hub
Client: IKEA
Executive Creative Director ACNE: Johan Bello
Creative Director IKEA Creative Hub: Morten Kjær
Senior Creative: Tiago Pinho
Creatives: Simon Saarinen, Isaac Bonnier, Joel Lindblad
Project Leader ACNE: Lovisa Friman Bendz
Photographer ACNE: Ceen Wahren
Assignment Leader IKEA Creative Hub: Louice Alvarsson
Client IKEA: Jovana Basrak Keric
Published: March 2018
Synopsis:
IKEA promotes waste.
IKEA celebrates The Global Recycling Day and is going all-in for a more sustainable future.
Avoiding waste and using resources efficiently is part of the IKEA way of working. It’s about getting creative with materials and to see solutions where most see waste. With the ambition to find methods to create more sustainable interior design, one of our
product development teams asked themselves a question: “Would it be possible to use recycled waste instead of new materials, in our kitchen range?” That’s how KUNGSBACKA was born.
In this IKEA ad, the Swedish furniture giant promotes the usefulness of waste by featuring a named and priced PET-bottle. This could seem quite odd if it wasn’t for the fact that the KUNGSBACKA kitchen fronts – a black on black, sleek front is made out of recycled PET-bottles and recycled wood. In a new life, around 25 half-litre bottles are recycled for each front.