IKEA Print GDPR by Acne Stockholm

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GDPR

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Sweden
Agency Acne Stockholm
Executive Creative Director Johan​ ​Bello
Art Director Isaac Bonnier
Senior Art Director Tiago Pinho
Copywriter Joel Lindblad
Released May 2018

Credits & Description

Alternative title: RISÖR
Media: Press
Category: Home appliances & furnishings
Client: Ikea
Agency: Acne
Production: Acne
Country: Sweden
Executive Creative Director: Johan Bello
Art Director: Isaac Bonnier
Copywriter: Joel Lindblad
Senior Art Director: Tiago Pinho
Account Director: Lovisa Friman Bendz
Assignor, IKEA: Jovana Basrak Keric
Creative Director, IKEA Creative Hub: Morten Kjaer
Strategic Planner IKEA Creative Hub: Kim Saxberg
Assignment Leader, IKEA Creative Hub: Louice Alvarsson
Synopsis:
IKEA applauds privacy.
The European Union’s GDPR were rolled out Friday the 25th of May. And it’s sure to make privacy easier on the internet. To celebrate privacy online becoming simpler, IKEA spoke up with a post.
IKEA wants to make everyday life better for the many people. Their simple, accessible home furnishing solutions have been in and out of homes all across the globe. Much like how GDPR will now simplify our lives on the internet, IKEA has been aiming to simplify them offline. That’s why IKEA chose to celebrate the implementation of GDPR, recognising the same simplification that’s part of their own DNA. The celebration was a post that highlighted IKEA’s own expertise of designing privacy in real life – with the room divider RISÖR – and a headline that applauds accessible integrity. Online, yes! But offline as well.
Finally, internet is catching up with real life.
RISÖR
Roomer divider, white, black
$139