IKEA Print Happy Valentine's Day by 303Lowe Perth

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Happy Valentine's Day

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Australia
Agency 303Lowe Perth
Art Director Helen King
Copywriter Alex Bolderoff
Account manager Emma Bajrovic
Released February 2013

Awards

Ad Stars Awards, 2014
Print Furniture/House ware Silver

Credits & Description

Category: Home appliances & furnishings
Brand: IKEA WA & SA
Agency: 303 Lowe, Perth
Country: Australia
IKEA asked 303Lowe, Perth for a small space topical ad celebrating Valentine's Day.
This ad, a fun acknowledgement of what romance can lead to, ran in the Book of Love in today's West Australian and Adelaide Advertiser. A reader posted it on to image sharing site Imgur, where it quickly became the number 1 topic worldwide - attracting over a million views by mid-afternoon.
Category: Home appliances & furnishings
Client: IKEA WA & SA
Agency: 303 Lowe, Perth
Country: Australia
Art Director: Helen King
Copywriter: Alex Bolderoff
Assoc Creative Director: Steve Straw
Assoc Creative Director: Richard Berney
Account Director: Donna-Maree Gavin
Account manager: Emma Bajrovic